Reports vs searches
Searches collect and score posts. Daily reports distribute results. Pro includes both, but reports alone do not trigger new scans.
Who benefits from email digests
Teams with multiple reviewers or clients who want lightweight visibility benefit most from scheduled summaries.
When to upgrade to Pro
Upgrade when you need higher search volume, unlimited groups, and stakeholder email updates in one tier.
Combining reports with exports
Use email for daily awareness and CSV export when ops needs structured CRM imports.